For you to be able to run a successful organic positioning campaign, you must know the best SEO tools. If you don’t know the best SEO tools you will not be able to achieve the best results you so desire.
Some of which are thoroughly conducting keyword research and accurately analyzing the competition. SP in this article, I will be sharing with you 8 of the best instruments for agencies specialized in SEO can use to aid their business in audit and consulting stage.
These tools designed for digital marketing are able to track traffic, conversions, ranking and so on. Also, once you use them correctly, you can implement effective and quality content marketing campaigns that will help in positioning your site better.
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Most do not use these tools according to how they have been designed and hence don’t get the results they seek.
So whether you are new working with digital marketing and SEO positioning or you’ve been in the field for a while, with adequate research we have gathered a list of instruments that would prove useful in contributing to the organization and measurement of your campaigns. Let’s get right to it.
#1. Google Analytics
First of all, what is Google Analytics?. This is an effective Google tool that can help you follow the success of your marketing tactics and you get to learn your visitor’s reaction to your site on arrival.
The data allows you track the traffic that has been generated to your site and how long people get to stay. Also the contents that get visited the most and which one you should change or review with time.
#2. Google Search Console
Another amazing tool that can help you improve your search engine ranking is the Google Search Console. Want to know the interesting thing about this tool? You get to receive alerts when Google finds an error on your website.
Not only that, but this tool also provides some useful statistics such as the number of clicks per keyword. Likewise how many times your site appears in search results, keyword rankings and so on.
Here’s the best part. Once you have a Google account you can just link both your Google Analytics and your Google Search Console so you can use them in an optimized way.
#3. Google My Business
Currently, most businesses especially startups use Google My Business to give their name the visibility and voice it needs to grow. Be it a small or large business, I would recommend you use this tool.
The tool will not only create a good business profile, you can update your business data for users to get them informed about your business and the service or product you offer.
And there’s more, Google My Business facilitates user searches, helps position businesses at the highest positions. It also provide important details of your business to users, such as phone number, work hours and location.
This way your business has the potential to reach a large number of users around the world. As they become more aware of key information about your business hence reaching out to you to purchase your product or service.
#4. Screaming Frog
As much as this has a weird and funny name to it, it is one of the most useful tools you can find to SEO today. Screaming Frog helps you carry out a precise and technical SEO audit.
To get this tool, all you need to do is just download, write the website’s domain name and then ask the tool to track all subdomains.
This will only take a few minutes as you’ll be provided with information on all issues that are contained in your site some of which are error status codes, meta tags and so on.
#5. Rank Ranger
Rank Ranger is a paid tool that enables you to analyze your SEO strategy and track the ranking of your keywords. It can also be used to adjust your strategy as well as identify the latest trends.
#6. ImportXML
This tool can be found in Google Spreadsheets and sometimes I would like to think of it more as a formula than a tool. This is because its function behaves as such.
It can be used to extract any data in Google sheets in TSV, CSV, HTML and XML formats. But is also a great choice when organizing your web data and optimizing it for SEO.
#7. Ahrefs
External links have a large influence on the ranking of your site and Ahrefs remains one of the best tools for backlinks as it shows you the spam sites that you should remove from your website. This can also help you analyze the competition and better strategize after making certain calculations and predictions.
#8. WP Meta SEO
WP Meta SEO is an alternative tool for Yoast SEO. After download, the first thing this plugin does is list all the major SEO problems that are on your website.
You can hover over each problem and the tool will give you a basic description of what the problem is and how you can solve it.
Latest tips for your business
Once you select the domain name and the hosting or hosting provider, create your website for free. And with the template that best suits your needs, so you will be ready to start with your SEO strategy.
Among the best tips that will help you with the recognition of your brand are:
- Conduct keyword research and use the right amount of them to attract users and convert that traffic into customers to produce quality content on a regular basis. Make sure they are original and combine them with other features such as images, videos, infographics, etc.
- Publish articles regularly, at least once a week.
- Add some visualization to your website.
- Add the site map in Google Search Console and the robots.txt file to the website to help pages be indexed in search engines.
- Optimize pages and website for searches from mobile devices.
- Make sure your website loads quickly.
- Invest in a good video strategy.
- Optimize your website for voice searches.
- Work to get backlinks from other websites.
- Improve your local SEO.
Now that you understand how the SEO tools work, you can now proceed to maximizing what you have learnt for your website in order to generate the clients for your business to making profits in the long-run.
Thanks for reading. We hope you love it. Kindly share with us other SEO tools you feel may be useful for business to this blog. We want to hear from you too.
