SEO practices adopted by marketers can generally be divided into two categories, i.e. white hat SEO and black hat SEO but SEO clients prefers White Hat SEO Services because there is a less chance of getting penalised by Google.
Before we dive into the types of SEO, let us briefly understand what SEO is all about.
According to Moz, search engine optimization (SEO) is a practice of increasing the amount and quality of traffic to your site using organic search results.
But why is SEO Important?
This is extremely important because it focuses on improving your Internet presence, traffic and ultimately leads to better ranking of your website.
According to Hubspot, 57% of B2B marketers said that SEO generates more potential customers than any other marketing initiative.
Here are the two major types of SEO techniques.
There are many types of SEO techniques adopted by marketers around the world as an attempt to mark their online presence. However, the main types of SEO techniques that can be used to classify SEO practices undertaken by marketers are on-page and off-page SEO.
(i) On-page SEO:
On-page SEO refers to the operations carried out on the page to be published. Simply put, tasks that help you optimize the page so that it appears higher on search results pages.
On-page SEO activities include, above all, providing relevant keywords, inserting internal links, meta tags, Meta description. Building a custom URL structure, inserting alt attributes, caring for SEO image and, most importantly, providing users with high-quality content.
(ii) Off-page SEO:
Refers to activities performed on the site after it has been made available on the Internet. Off-site SEO activities include sharing a post, commenting on a post to build engagement, liking a post on social media.
Giving the post a star rating, answering target customer questions – all of this is part of the task listed in SEO.
Off-page SEO refers to activities performed on the site after it has been launched on the Internet. Off-page SEO activities include sharing posts, commenting on blogs and articles to build engagement.
Liking and uploading posts on social media, giving the post a star rating, answering target customer questions. All of these are the tasks listed in off-page SEO.
Types of On-page and Off-page SEO Techniques
On-page SEO
Almost every SEO Company use these common practices:
(i) Backlinking:
By providing backlinks to reliable sites, the authority of the site is increased. The reference refers to the source of the page that was referred to provide specific information.
Providing a backlink to a site that has a higher search engine ranking allows for a higher level of credibility in accordance with Google algorithms and even SEO Yoast recommended by WordPress.
In addition, if you provide multiple backlinks to a reliable site, there is a chance that you’ll be able to convince them in the future to provide a backlink. Such interaction would do wonders for your website traffic. You can also build backlinks using roundup strategy.
(ii) Infusing Keywords in Order of Priority
If you are a digital marketer, you probably already know what I mean by keywords. But what exactly do I mean by putting keywords in order of priority?
There are two types of priority keywords, primary and secondary. As the name implies, these two categories differ in the order of priority.
Primary keywords must appear at least 8-15 times in 1500-2500 words. At the same time, all additional keywords must appear at least once in all content.
Google spiders acquire knowledge about content context using these keywords when indexing content. So, as suggested by Google algorithms, primary and secondary keywords must be properly contained in the content to help Google better understand what’s going on.
(iii) Meta Tags, Meta Description, Alt Attributes
Meta tags, meta description, and alt attributes are an important part of SEO on the site. Meta tags mainly consist of additional keywords in the content.
Meta tags help Google read the content better and let the search engine understand the context of content published on the Internet.
The meta description, on the other hand, refers to the text displayed along with the title on the search results pages. The meta description is a key element of SEO because it largely decides whether the search engine will click the link to your site or not.
If you publish your blogs using WordPress, you must set a policy to place your primary keyword in the alternative text of the images. Screen readers for the blind use of alternative text to read the image content.
Therefore, it should be noted that in the absence of alt attributes, the reader can simply ignore the image or get stuck in it.
(iv) SEO Yoast for WordPress
After you finish writing your blog, we suggest that you always refer to SEO Yoast provided by WordPress to improve the overall quality of your blog. SEO Yoast presents key elements that help you optimize your blog so that it appears in a significant position on the search results page.
(v) Image SEO
Image SEO is another way to optimize websites or service pages. The optimized image appears when you search for images on Google.
When the user clicks the link to go to the original image source, they will be redirected to the site offers. This way you get traffic in your ads. Images are part of every website, so you should organize them.
(vi) Internal Linking
Internal links are links to previously published blogs or website landing pages. The idea of the connection is to redirect the user from one page to another page of the site. This is an attempt to stop the user.
(vii) H tags
When using Headline tags, make sure Google records the headlines you use on your blog. That’s why you should use H tags to make the blog visible in the SERP for these specific words.
You are also suggested to use secondary keywords and primary keywords in subfamilies.
(viii) URL Structure
You need to adjust the URL according to the primary keyword, as this will increase the visibility of your blog. This works in such a format that when a user searches using a specific keyword.
If your blog’s URL contains that keyword, Google’s likelihood of your blog being viewed is quite high.
In addition, you must deliberately try to remove all numbers from the URL that may appear automatically.
Off-page SEO
As mentioned earlier the off-page SEO deals with the promotion of the content. The most important and common off-page SEO practices are:
(i) Sharing
If you think you can publish a blog and not share it on social media handles or other linking applications that inform people about their plans. Some of your friends may look forward to time at work.
Again, you don’t know how many people can reach your post via the handle on social media.
And if the post seems appropriate to them, there is an even greater chance that they will make it available in their profile or communications applications that they use in their daily routine. Their are some amazing ways to make your content shareable.
(ii) Commenting
As you probably noticed on Facebook, comments that have been commented automatically appear in the news feed. The same applies to search engines, blogs or posts that receive engagement in the form of sharing and commenting.
(iii) Liking/Star Rating
Liking works the same as commenting and sharing. The greater the number of likes and stars in the post, the better the credibility of this post according to Google.
Star ratings work especially as reviews for a particular blog. For both audiences and Google, star ratings are a way to check your blog.
(iv) Answer Queries-Be Responsive
Your potential consumer asked questions from time to time. Asking questions means only that the recipients are interested in what they read.
So there is a reasonable chance that if you answer their questions, you’ll be able to maximize their interest. You will also break sales, as well as build engagement, which is obviously very important for your online existence.
(v) Look out for what the user is looking for
One of the most important aspects of off-page SEO is spending time researching where the potential interest of your audience lies. When you choose the topics that interest you, it is obvious that you will be able to increase engagement. don’t you want it
In addition, when you publish after conducting a small research, you are up to date with what is prevailing on the market and write about trends that are of interest to everyone.
(vii) Make interaction with the Target Audience
Apart from the SEO website there are several elements that allow personal contact with users. While your answer to comments and answers to their questions via social media or directly below the blog itself.
There is the possibility of personal contact with the audience. the more personally you make contact with your audience, the more they will become familiar with your brand.